Beauty with Initial is more than just clean beauty—it’s a movement for effortless, 5-minute routines that fit into real life.
Rooted in simplicity and inspired by nature, we create effortless, multitasking products that celebrate your natural glow.
We’re built to fit into your busy life while honoring the beauty of clean, sustainable living.
We are more than a beauty brand. We’re building a community of makeup lovers who value simplicity, connection, and confidence.
Beauty with Initial Set Out to Uncomplicate a Makeup, Simplify Your Routine, and Elevate—Natural Beauty.
Our Ingredients
We prioritize skin health and transparency. Our formulations are intentional and contain minimal, clean ingredients that are safe for all skin types, sourced and formulated with the highest standards.
All of our products are and will always be 100% vegan and cruelty free. Because it’s not just about looking good, but feeling good too.
Our Sustainability
At Beauty with Initial, we’re committed to the impact we have and our role within the beauty industry. We’re focused on minimizing our environmental impact, continually reassessing and reducing our carbon footprint, and regularly supporting organizations that drive meaningful change.
We believe in doing things right—every decision is an intentional and responsible one. For us, it’s an evolution, we’re committed to progress and will continue to find innovative solutions to become even more sustainable.